Reinventing Healthcare: Novant Health

Curator: Rachel Martin
date: May 10, 2013
Categories: Brand & Identity Systems Design, Corporate Communications Design, Environmental Graphic Design, Experience Design, Information Design
Tags: collaboration, Communication Design, community, culture, Design, Design Thinking, Environmental Design, experience design, graphic design, health branding, healthcare, hospital design, marketing, Service Design, social design, social responsibility, systems thinking, The Living Principles
Novant Health is a network of physician clinics, outpatient centers and hospitals that serves the states of North Carolina, Virginia, South Carolina and Georgia. They have a vision to reinvent healthcare and transform the patient experience. Novant Health worked with New York–based firm Prophet to help develop a new strategy and brand that reflect their series of transformations in the healthcare field.
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Give A Shave: Harry’s

Curator: Rachel Martin
date: May 8, 2013
Categories: Brand & Identity Systems Design, Package Design, Typographic Design
Tags: art of shaving, branding, community, culture, Design, Design Thinking, Environment, giving back, industrial design, innovation, Packaging, paperboard, product design, razors, shaving, social design, social responsibility, sustainability, sustainable design, The Living Principles
I was listening to NPR when I heard about Warby Parker co-founder Jeffrey Raider launching his second startup, called Harry’s. Since Warby Parker has been a model of doing good and being socially responsible, I was eager to hear more about Harry’s. During the interview, Mr. Raider spoke about paying over $20 for a small pack of razors and questioned why an everyday product should cost so much. From there, Harry’s was born. The company designs, manufactures and distributes its products itself, essentially creating its own unique supply chain. By doing this, the company is able to offer a higher-quality product at a lower price.
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Cook. Charge. Go.: BioLite

Curator: Rachel Martin
date: May 7, 2013
Categories: Brand & Identity Systems Design, Package Design
Tags: biolite, branding, community, culture, Design, Design Thinking, energy, Environment, industrial design, innovation, Packaging, product design, social design, social responsibility, sustainability, sustainable design, The Living Principles
An innovative business that converts waste heat into electricity—and integrates environment, people, economy and culture from The Living Principles for Design framework—is BioLite.

BioLite, headquartered in Brooklyn, New York, was founded by Jonathan Cedar and Alex Drummond and has received numerous awards for their innovative CampStove. What’s so great about it? Well, it turns heat from fire into electric energy and can charge cellphones and LED lights. I am surprised no one had thought of this sooner, but it’s pure genius.


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Making Waves: WHOLE WORLD Water

Curator: Rachel Martin
date: May 6, 2013
Categories: Brand & Identity Systems Design, Information Design, Package Design
Tags: Environment, global water crisis, innovation, Packaging, packaging design, recycling, social design, sustainability, water
An exciting project that I think seamlessly embodies The Living Principles for Design four streams of sustainability—environment, people, economy and culture—is WHOLE WORLD Water.

WHOLE WORLD Water is a revolutionary new social enterprise launched by former (RED) CEO Jenifer Willig and kontentreal production company founder Karena Albers, with an advisory board that includes Richard Branson and other visionaries. The campaign unites the hospitality and tourism industries in combating the global water crisis by encouraging these industries to filter, bottle and sell their own water and contribute 10 percent of proceeds to the WHOLE WORLD Water Fund. The proceeds go directly to provide universal access to clean drinking water and basic sanitation to one billion people within a decade.
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Web Lab: Science Museum, London

Curator: Julia Zeltser
date: April 16, 2013
Categories: Brand & Identity Systems Design, Design for Entertaining, Illustration
Tags: exhibit, interactive, Web

Web Lab consists of five interactive Chrome experiments that highlight how internet experiences connect to real life. The year-long public exhibit is on display online and in the Science Museum, London, through June 2013. It enables people across the world to draw portraits in sand, create music, teleport to various faraway places, see where images live and browse a library of visitors’ creations. It’s an exciting website and requires a good chunk of time for discovery. 

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