Why I've Watched UPA's "Gerald McBoing Boing" 100+ Times

Curator: Erica Gorochow
date: November 17, 2014
Categories: Design in Film, Entertainment Design, Illustration, Motion Graphics
Tags: animation, drawing

Like many working in animation today, I grew up obsessively drawing cartoons. It wasn’t until college, however, that I was introduced to the rebels at UPA

Working in a style that came to be known as “limited animation,” UPA was formed in conscious contrast to Disney’s perfectionism. Their films embraced applying design to animation in wildly interpretive ways. So much of their language laid the foundation for the future field of motion graphics.

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Dr. Frankenstein's Busy Making the Perfect Human. NBD.

Curator: Isabella Bruno
date: October 29, 2014
Categories: Entertainment Design, Environmental Design
Tags: exhibition, history

In the lead-up to Halloween, I’ve selected five projects to scare, provoke and stimulate the designer’s brain. These aren’t all ghosts and goblins, but each has something special to offer.

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The Foo Fighters' "Sonic Highways" Album Cover Art is Instantly Iconic

Curator: TRÜF
date: October 10, 2014
Categories: Art, Design in Music, Entertainment Design, Illustration
Tags: album art, music
We are big fans of Dave Grohl and the Foo Fighters here at TRÜF. Sometimes jamming out to rock is the best way to design in the studio. So we were excited for the new album and cover art for their upcoming “Sonic Highways." It's gorgeous and old school and we wish we had done it.
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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Patatap: a New Portable Animation and Sound App for Making Musical Graphics Anywhere

Curator: Leta Sobierajski
date: July 11, 2014
Categories: Design in Music, Entertainment Design, Experience Design
Tags: App, Design, mobile, music, user experience
Patatap is a portable animation and sound kit created by Jono Brandel and Lullatone. The concept is incredibly simple: press a key on your keyboard, and a colorful animation appears on your screen. There are different color palettes, each with their own unique set of sounds, that resemble a visual drum pad with versatile melodies and colorful geometric graphics. Even better, Patatapis now an iOS app, so you can create music even if you aren’t at your computer.

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