Brutus Collective's Animated Thriller with Payoff

Curator: Erica Gorochow
date: November 20, 2014
Categories: Design in Film, Motion Graphics
Tags: animation, video

I’m usually able to look at a video and take an educated guess on how something was made, but "Horde" by the Brutus Collective eluded me. The film features masterful cel and 3D animation, in addition to an eerie stop-motion-like varnish that coats the each scene. 

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Man vs. Machine: Film4 Broadcast Rebrand

Curator: Erica Gorochow
date: November 19, 2014
Categories: Design in Film, Motion Graphics, Packaging Design
Tags: branding, Film, redesign

Film4 / Idents / Full Set from ManvsMachine on Vimeo.

How do you visually distill cinema in 30 seconds? That brief sounds as enticing as it is daunting, but London-based studio Man vs. Machine crafted a supremely elegant solution to that challenge in their rebrand for the UK’s Film 4 network

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Why I've Watched UPA's "Gerald McBoing Boing" 100+ Times

Curator: Erica Gorochow
date: November 17, 2014
Categories: Design in Film, Entertainment Design, Illustration, Motion Graphics
Tags: animation, drawing

Like many working in animation today, I grew up obsessively drawing cartoons. It wasn’t until college, however, that I was introduced to the rebels at UPA

Working in a style that came to be known as “limited animation,” UPA was formed in conscious contrast to Disney’s perfectionism. Their films embraced applying design to animation in wildly interpretive ways. So much of their language laid the foundation for the future field of motion graphics.

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Copenhagen's Frost Music Festival Has One Hot Identity

Curator: Sue Murphy
date: September 12, 2014
Categories: Brand & Identity Design, Design in Music, Motion Graphics, Poster Design
Tags: animation, Copenhagen, identity design, music
Like just about everything else in Copenhagen, the identity design for Frost, a series of music events held every February, is beautiful. To keep things exciting, designers Marcus Fuchs and Mads Botker haven't taken the easy route, but have created a fresh look for the festival each year since 2011.
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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