Copenhagen's Frost Music Festival Has One Hot Identity

Curator: Sue Murphy
date: September 12, 2014
Categories: Brand & Identity Design, Design in Music, Motion Graphics, Poster Design
Tags: animation, Copenhagen, identity design, music
Like just about everything else in Copenhagen, the identity design for Frost, a series of music events held every February, is beautiful. To keep things exciting, designers Marcus Fuchs and Mads Botker haven't taken the easy route, but have created a fresh look for the festival each year since 2011.
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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How Did Artist Andrew Archer Get His Knack for Color? By Eating Crayons as a Kid

Curator: Karan Singh
date: August 29, 2014
Categories: Illustration, Motion Graphics
Tags: illustration
Few artists make my eyes water the way Andrew Archer’s illustration do. The New Zealand-born, Melbourne-based artist creates sublime compositions accompanied by delicate and precise line work. However, I believe the real key to his work is his affinity for color. 
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Hand-drawn Animation for New NoizBoiz and Ronnie Flex Music Video

Curator: Jennette Snape
date: August 5, 2014
Categories: Design in Music, Illustration, Motion Graphics, Typography
Tags: animation, motion graphics, music
Rotterdam-based NoizBoiz are known as pioneers in the field of UK-sounds like dubstep and grime. The music video for this song (with a guest contribution by Dutch hiphop artist Ronnie Flex) features hand-drawn animation by Felix Spanjaard that extends the storytelling layer of NoizBoiz's unique Dutch grime style.



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Black Bananas' Must-Watch Music Video

Curator: Chris Rubino
date: July 14, 2014
Categories: Design in Music, Motion Graphics
Tags: chris rubino, motion graphics, music video
The Black Bananas "Physical Emotions" video comes out of director (and alt-cartoonist) M. Wartella's Brooklyn-based studio, Dream Factory Animation. Dripping with neon, the clip for Drag City recording artist Black Bananas features legendary robot-dancer Flat Top (who's featured in the original Tiffany "I Think We're Alone Now" video). That's old skool! The track is the first single off "Electric Brick Wall", which was released on June 25th.
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