There’s been a lot of talk lately about design’s power to do good and foster change on a mass scale. Sure, I drink that Kool-Aid, serving it up to my clients and students, too. Sometimes, though, the best “good” design is for a small audience of the people closest to us. Pentagram partner Eddie Opara mentioned recently that he thought design wasn’t “about solving problems. It’s about making people happy.” There’s no doubt in my mind that David Laferriere’s design project has made his kids happy, and what isn’t “good” about that? |
I was listening to NPR when I heard about Warby Parker co-founder Jeffrey Raider launching his second startup, called Harry’s. Since Warby Parker has been a model of doing good and being socially responsible, I was eager to hear more about Harry’s. During the interview, Mr. Raider spoke about paying over $20 for a small pack of razors and questioned why an everyday product should cost so much. From there, Harry’s was born. The company designs, manufactures and distributes its products itself, essentially creating its own unique supply chain. By doing this, the company is able to offer a higher-quality product at a lower price. |
An innovative business that converts waste heat into electricity—and integrates environment, people, economy and culture from The Living Principles for Design framework—is BioLite. BioLite, headquartered in Brooklyn, New York, was founded by Jonathan Cedar and Alex Drummond and has received numerous awards for their innovative CampStove. What’s so great about it? Well, it turns heat from fire into electric energy and can charge cellphones and LED lights. I am surprised no one had thought of this sooner, but it’s pure genius. |

























