Louise Fili is “Made for New York”

Curator: Jesse Ragan
date: April 15, 2015
Categories: Advertising, Photography, Typography
Tags:
The flawless execution of Langone Medical Center’s “Made for New York” campaign left me drooling on the subway platform the day the ads showed up in my station. 

Here’s the thing. This kind of pastiche is incredibly overplayed—especially in New York City—but the team at Louise Fili Ltd. puts so much love and sweat into their historical-lettering reenactments that I'm perfectly content to see them again and again.

And who among us wouldn’t covet the opportunity to hire a sign painter to apply our own custom lettering onto glass in gold leaf?
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A revolution in type specimens starts with one Commercial Type Showcase

Curator: Jesse Ragan
date: April 13, 2015
Categories: Advertising, Experience Design, Typography
Tags:
Commercial Type’s Showcase microsites have escalated the recent experimentation in online type specimens, into new and absurd territory.
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"Air France, France is in the air" by BETC

Curator: Rev. Fredrik Öst IV
date: March 16, 2015
Categories: Advertising, Brand & Identity Design
Tags:
BETC is not known for being an independent agency, nor for being brave and doing bold campaigns. However their new campaign for Air France has been bold and colorful, exactly the way we like it. They take a pretty stiff and corporate brand and turn it into something bold and beautiful. It's bravery we see here and it's something we always embrace.
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Lernert & Sander for COS

Curator: Lotta Nieminen
date: November 28, 2014
Categories: Advertising, Motion Graphics
Tags: Fashion, Photography

The Sound of COS from cosstores on Vimeo.

It’s Friday! Now, if this doesn’t put you in a good mood for the weekend, you’re just a grump. Amsterdam-based artists Lernert & Sander create “high-concept art films and installations, with simple but stunning art direction, all driven by their subtly dry, cheeky sense of humor,” and this video for fashion line COS is no exception.

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Virgin Airline's 6-Hour Ad is Both Utterly Captivating and Utterly Boring

Curator: Isabella Bruno
date: October 30, 2014
Categories: Advertising
Tags: boredom, storytelling

In the lead-up to Halloween, I’ve selected five projects to scare, provoke and stimulate the designer’s brain. These aren’t all ghosts and goblins, but each has something special to offer.


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