Virgin Airline's 6-Hour Ad is Both Utterly Captivating and Utterly Boring

Curator: Isabella Bruno
date: October 30, 2014
Categories: Advertising
Tags: boredom, storytelling

In the lead-up to Halloween, I’ve selected five projects to scare, provoke and stimulate the designer’s brain. These aren’t all ghosts and goblins, but each has something special to offer.


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A Wandering Mapmaker: Rachel Freeman

Curator: David Grey
date: October 22, 2014
Categories: Advertising, Art, Design in Film, Design in Music, Poster Design
Tags: graphic design, student
Rachel Freeman is changing the landscape of graphic design in northern New Mexico. She’s a young artist who already shows the qualities of a creative mystic. I love how she manipulates color and form to resonate sensation and emotion. 

Her reinterpretation of 2001: A Space Odyssey and the commissioned poster for Santa Fe University of Art and Design are magnificent. She builds supportive grids to create compositions that feel like flowing rain and the flickering of a night sky. They instantly make me smile. 

Whether it's commercial work or self-initiated projects, Rachel explores graphic design as contemplative art. She's authentic and self-reflective. If this is the work of a designer who's at the beginning of a life-long practice, then I can't wait to see how her creative path unfolds.
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Swedish Studio Kokokaka Pushes the Limits of Interactive Experience Design

Curator: Peter McClelland
date: October 1, 2014
Categories: Advertising, Brand & Identity Design, Experience Design
Tags: advertising, commercial, video
Swedish creative shop Kokokaka first caught my eye several years ago with their super smart and beautifully executed work for Wrangler which you can still check out here

Who knew you could build an interactive experience in which you actually interact with the product? Since then, Kokokaka has continued to push out great work for Ikea, Volvo, Louis Vuitton, and a handful of design-centric brands. Beyond just clever interactive pieces, all their work harmonizes the use of color, type, and of course photography and video styling.

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How Filmmaker Duo The Mercadantes Keep it Real

Curator: Peter McClelland
date: September 30, 2014
Categories: Advertising, Brand & Identity Design, Design in Film
Tags: advertising, Film

You’ll probably recognize the aesthetic and tone of filmmakers Daniel Mercadante and Katina Hubbard from recent Apple spots. There’s a consistent level of authenticity and down-home charm to all their work. On top of that, there’s often an underlying message and somewhat subliminal meaning to their films that creeps up and sticks with you. 


Despite the fact that their films are so calm and "real," they still keep you on the edge of your seat. My personal favorites, which you can watch below, are "Words," "Baseball," and especially "Symmetry."

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Helsinki's 2014 Flow Festival Branding by Finnish Studio Tsto

Curator: Dan Blackman
date: September 19, 2014
Categories: Advertising, Brand & Identity Design, Design in Music, Environmental Design, Typography
Tags: branding, identity design, music, signage
Recently on a trip to Finland I happened upon the amazing design work for Helsinki's Flow Festival by local studio Tsto. The banners and event posters enticed my girlfriend and I so much that we decided to go and check it out.
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