I saw Dinko Lacic speak at the 2011 BDA (Broadcast Design Association) awards. I thought I might be blah’d out. Another redesign for a network. Ho hum. I was wrong. Way wrong.

Lacic is the creative director at VIVA, a music channel that’s part of MTV Germany. I was sweating with envy when I watched the trailer. With only a couple dimes and some great ideas, Lacic gathered his team together and created a re-brand worthy of the Gold BDA award he won—along with a slew of other accolades—too lengthy to repeat.