Austin Beerworks: Helms Workshop

Curator: Ryan Feerer
date: February 13, 2012
Categories: Advertising, Packaging Design, Typography
Tags: Austin, Austin Beerworks, awesome, beer, christian helms, helms workshop, Packaging
To me, beer label design is a coveted job in the creative industry. You would think that a job so exciting would warrant only the most beautiful designs. However, if you’ve walked into your neighborhood Whole Foods or craft beer store, you’ll discover a wide range of lackluster design. Inconsistency from label to label and from can to can, the designs fail to live up to the brew inside. There are a few exceptions, of course. 
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