Election Protection: Mullen for JetBlue

Curator: Scott Stowell
date: October 17, 2012
Categories: Promotional Design & Advertising
Tags: advertising, Design for People, Election Protection, escape, expat, JetBlue, Obama, politics, Romney, value, Vote
We all know people who talk about leaving the country if their candidate doesn’t win the election. How could they live here if the other side wins? Thanks to a fun new campaign from JetBlue, they can actually do it. All they have to do is vote in the Election Protection poll and pick a destination. If the candidate they voted for loses, they get a chance to win a flight to that destination.
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Push to Add Drama: Duval Guillaume Modem

Curator: MoMA Design Studio
date: July 5, 2012
Categories: Experience Design, Promotional Design & Advertising
Tags: advertising, drama, stunt
In a sleepy little town in Belgium, an ad agency placed a big red button in the center of a fairly empty town square with an arrow pointing to it that said, “Push to add drama.” With almost 35 million views, you might have seen this already, but don’t want to spoil it for the few of you who haven’t.
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