Hidden Details in Genius Packaging Design for Woodland Wine Merchant

Curator: Cast Iron Design
date: March 6, 2015
Categories: Brand & Identity Design, Corporate Communications Design, Packaging Design, Typography
Tags: branding, stationery, wine
Woodland Wine Merchant Bottle Wraps
Vintage-inspired design has steadily grown in popularity over the last several years and is often misused and/or poorly executed. However, when done right—like the folks from Perky Bros. have done with the Woodland Wine Merchant branding—it has the potential to cause even the staunchest of modernist designers to shed a single envious tear of respect.
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Man vs. Machine: Film4 Broadcast Rebrand

Curator: Erica Gorochow
date: November 19, 2014
Categories: Design in Film, Motion Graphics, Packaging Design
Tags: branding, Film, redesign

Film4 / Idents / Full Set from ManvsMachine on Vimeo.

How do you visually distill cinema in 30 seconds? That brief sounds as enticing as it is daunting, but London-based studio Man vs. Machine crafted a supremely elegant solution to that challenge in their rebrand for the UK’s Film 4 network

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Helsinki's 2014 Flow Festival Branding by Finnish Studio Tsto

Curator: Dan Blackman
date: September 19, 2014
Categories: Advertising, Brand & Identity Design, Design in Music, Environmental Design, Typography
Tags: branding, identity design, music, signage
Recently on a trip to Finland I happened upon the amazing design work for Helsinki's Flow Festival by local studio Tsto. The banners and event posters enticed my girlfriend and I so much that we decided to go and check it out.
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Moniker Designs Herman Miller's Illustrative Advocacy Report

Curator: Dan Blackman
date: September 16, 2014
Categories: Book & Magazine Design, Illustration, Information Design, Typography
Tags: branding, illustration
San Francisco studio Moniker, which is run by one of my favorite designers and illustrators, Brent Couchman, recently designed Herman Miller's report on environmental advocacy, inclusiveness and diversity. 
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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