An Unsexy Classic: The Oreck XL

Curator: Joey Cofone
date: December 18, 2013
Categories: Advertising, Brand & Identity Design
Tags: joey cofone, product
An unsexy solution for an unsexy task—and it worked.

I grew up seeing commercials for the Oreck XL. Every time they came on TV, I couldn’t understand how they competed with all the sexy vacuum cleaners out there—the ones with clear colored tubes, spaceship fenders and wavy curves that would make the Kardashians jealous.
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Svpply app: Allan Yu

Curator: Randy J. Hunt
date: August 16, 2012
Categories: Brand & Identity Design, Experience Design, Typography
Tags: App, Color, commerce, interaction, ipad, iPhone, minimal, product, shopping
The iOS apps from social shopping site Svpply are lessons in “just enough.” Brand consistency, smart interactions and a great frame to set the stage for high quality photos of interesting products, these apps just plain feel good.
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Agenda app for iPhone: savvy apps

Curator: Randy J. Hunt
date: August 14, 2012
Categories: Information Design, Typography
Tags: App, calendar, dates, interaction, ipad, iPhone, mac, new aesthetic, product, productivity

Agenda - A Better Calendar for iOS with Today's Date from Ken Yarmosh on Vimeo.

Agenda, a solid calendar app for iPhone and iPad by savvy apps, is beautiful and fast, and feels like a designer’s minimal dream date. But more than its “less UI,” Agenda is an important part of a design conversation that’s been unfolding for many months.
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Best Made Company emails

Curator: Randy J. Hunt
date: August 13, 2012
Categories: Advertising, Book & Magazine Design, Brand & Identity Design
Tags: classic, email, marketing, minimal, newsletter, product, simple
Marketing is hard. Emails are hard. Marketing emails are double-hard. Best Made Company does it so well. First, expectations are set right from the sign-up screen, where subscribers are promised “compelling stories & useful information.”
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