Mainmise, 1970–1978

Curator: Project Projects
date: October 25, 2012
Categories: Book & Magazine Design, Illustration, Typography
Tags: 1970s, alternative, book publishing, book-a-zine, Canada, counterculture, Magazine, Mainmise, music, paperback, Quebec
Following yesterday’s post of U.S.–based US: A Paperback Magazine, the Quebecois underground periodical Mainmise is a parallel endeavor from north of the border. While The Electric Information Age Book focuses primarily on subject matter published in the U.S. (for the sake of completing the book in less than a decade), we came across numerous international examples of mass-distributed weirdness. Mainmise (French for “stranglehold” or “seizure”) is amongst our finer finds; birthed from the groundswell of Quebec’s l’alternative utopique, the publication carried ties to the Underground Press Syndicate, and purveyed counterculture subject matter through an imaginative and varied graphic approach.

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Is Today Tomorrow? A Synergistic Collage of Alternative Futures (1972): Jerome Agel

Curator: Project Projects
date: October 23, 2012
Categories: Book & Magazine Design, Packaging Design, Typography
Tags: 1970s, book publishing, electric information age, inventory books, jerome agel, Marshall McLuhan, media theory, Medium is the Massage, Print, Quentin Fiore

Today is Tomorrow? from Project Projects on Vimeo.

In 1966, media theorist Marshall McLuhan, designer Quentin Fiore and producer Jerome Agel set the scene for a new publishing genre with the release of The Medium is the Massage: An Inventory of Effects. Utilizing collaged, cinematic combinations of text and image, Massage and the subsequent “non-book” titles produced in the following decade were made to appeal to the short attention spans of the television (or electric information) age. Though now nearly half a century old, this short-lived set of experimental books provides a set of possibilities for counteracting anxieties on the role of print in today’s media landscape of socially-networked, data-saturated prosumers.
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