In 1966, media theorist Marshall McLuhan, designer Quentin Fiore and producer Jerome Agel set the scene for a new publishing genre with the release of The Medium is the Massage: An Inventory of Effects. Utilizing collaged, cinematic combinations of text and image, Massage and the subsequent “non-book” titles produced in the following decade were made to appeal to the short attention spans of the television (or electric information) age. Though now nearly half a century old, this short-lived set of experimental books provides a set of possibilities for counteracting anxieties on the role of print in today’s media landscape of socially-networked, data-saturated prosumers.