Web Heroines is a website and not-for-profit cooperative that formed out of concern for the lack of women in IT. Based out of the UK, they’ve done tons of research and came to the conclusion that women find the tech industry both nerdy and masculine (duh). They also heard stories of discrimination and got the overall feeling that women in tech felt isolated. Later it came to their attention that it wasn’t only IT that was lacking ladies, so their mission evolved to include increasing the number of women in industries such as web, mobile, programming, design, UX and UI.