BMW Guggenheim Lab: Sulki and Min

Curator: OCD
date: August 26, 2011
Categories: Brand & Identity Design
Tags: BMW, Guggenheim, interactive, New York, OCD, sulki and min

Right now, the BMW Guggenheim Lab is in New York City on Houston at 2nd Ave. New York is the lab’s first stop on a nine-city, six-year tour meant to “create public discourse around city life.”

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Oregon Ducks 2011 BCS Championship Uniform: Nike

Curator: OCD
date: August 25, 2011
Categories: Brand & Identity Design
Tags: BCS Championship, Football, Nike, OCD, Uniforms, University of Oregon

University of Oregon has an NCAA Division 1, Pacific-12 Conference football team. Their mascot is the Duck. Perhaps it’s the lame (duck) mascot that emboldened the athletic department to become one of the best and least traditional design clients in D1 football. Or maybe it’s the nearby Nike headquarters.

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Belmacz: Mind Design

Curator: OCD
date: August 24, 2011
Categories: Brand & Identity Design
Tags: diamonds, Mind Design, OCD, system, ugly

It’s common to describe branding as “visual storytelling.” When working with Belmacz, a long-term client and jewelry maker, Mind Design asked what brand story is most appropriate and meaningful? The story of a diamond can be ugly.

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Starbucks: Starbucks Global Creative Team and Lippincott

Curator: OCD
date: August 23, 2011
Categories: Brand & Identity Design
Tags: green, huge, OCD, Starbucks, system

In 2011, we saw a “swoosh” be made. Starbucks dropped their wordmark and went all in with their green girl, the Siren.

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Bauhaus Dessau Foundation: HORT

Curator: OCD
date: August 22, 2011
Categories: Brand & Identity Design
Tags: Bauhaus, Courier, Hort, OCD, system

The Bauhaus Dessau Foundation works to research, conserve and pass on the Bauhaus tradition. HORT did the same when they created the Foundation’s new identity. They eschewed visual cliché and honored Bauhaus philosophy by putting it into practice in 2011.

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