Help Remedies: Little Fury / Pearlfisher

Curator: Jesse Reed
date: November 14, 2011
Categories: Brand & Identity Design, Packaging Design
Tags: help, medical, minimal, Packaging, remedies, system
Help Remedies  (a.k.a. help, I have a...) is a collection of simplified packages that contain a single active ingredient for a specific symptom. Each box is labeled with a differently colored ring and a casual description of your trouble in need. Originally designed by Esther Mum of Little Fury, the series has recently been updated by Pearlfisher.
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Belmacz: Mind Design

Curator: OCD
date: August 24, 2011
Categories: Brand & Identity Design
Tags: diamonds, Mind Design, OCD, system, ugly

It’s common to describe branding as “visual storytelling.” When working with Belmacz, a long-term client and jewelry maker, Mind Design asked what brand story is most appropriate and meaningful? The story of a diamond can be ugly.

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Starbucks: Starbucks Global Creative Team and Lippincott

Curator: OCD
date: August 23, 2011
Categories: Brand & Identity Design
Tags: green, huge, OCD, Starbucks, system

In 2011, we saw a “swoosh” be made. Starbucks dropped their wordmark and went all in with their green girl, the Siren.

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Bauhaus Dessau Foundation: HORT

Curator: OCD
date: August 22, 2011
Categories: Brand & Identity Design
Tags: Bauhaus, Courier, Hort, OCD, system

The Bauhaus Dessau Foundation works to research, conserve and pass on the Bauhaus tradition. HORT did the same when they created the Foundation’s new identity. They eschewed visual cliché and honored Bauhaus philosophy by putting it into practice in 2011.

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