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Help Remedies (a.k.a. help, I have a...) is a collection of simplified packages that contain a single active ingredient for a specific symptom. Each box is labeled with a differently colored ring and a casual description of your trouble in need. Originally designed by Esther Mum of Little Fury, the series has recently been updated by Pearlfisher. |
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It’s common to describe branding as “visual storytelling.” When working with Belmacz, a long-term client and jewelry maker, Mind Design asked what brand story is most appropriate and meaningful? The story of a diamond can be ugly. |
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In 2011, we saw a “swoosh” be made. Starbucks dropped their wordmark and went all in with their green girl, the Siren. |
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The Bauhaus Dessau Foundation works to research, conserve and pass on the Bauhaus tradition. HORT did the same when they created the Foundation’s new identity. They eschewed visual cliché and honored Bauhaus philosophy by putting it into practice in 2011. |
