Web UI/UX is in its infancy—but there’s another industry that has been doing this stuff for decades: video games.
I grew up playing Nintendo, Xbox, PlayStation—you name it. As I grew older (and leveled up), so did they. Low-res sprites became high-poly 3-D models; 3:4 aspect ratio turned into 16:9; mono and stereo evolved into Dolby Surround Sound 5.1. As the technology developed, so did their presentations.