Sexy Fingers: CRCR (NSFW, or is it?)

Curator: Jesse Reed
date: November 16, 2011
Categories: Advertising, Experience Design, Illustration
Tags: campaign, interactive, sexy fingers, Web
AIDES, the leading HIV/AIDS awareness group in France, has commissioned an interactive website/campaign from the French studio CRCR. The campaign, appropriately titled Sexy Fingers, uses illustration and savvy interactive design to raise awareness of the HIV-testing method of pricking your finger for a single drop of blood. 
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