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Print is dying. Print is dead. The publishing business is toast. I can’t believe you don’t have a Kindle/iPad. Isn’t that bag too heavy with a hardcover book in it? Common refrains these days, especially here in the tech innovation center of the world: the Bay Area. And, wonderfully, the cool cats at McSweeney’s just keep on ignoring these doomsayers, continuing to produce printed matter that rarely disappoints those of us who still relish a reading experience that doesn’t require a charger. That McSweeney’s does this is probably not news to most of you. I was surprised, then, that their packaging design (with help from Jessica Hische) for Dave Eggers’ latest novel, A Hologram for the King, wasn’t fawned over more in the press, design or otherwise. |
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We’re all looking forward to seeing Wes Anderson’s new movie Moonrise Kingdom this May, and all of us typography-obsessed creatives are equally looking forward to seeing the beautiful titles and credits created by the ever-talented Jessica Hische. |
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When you go to Jessica Hische’s site and click a project on the right, you’ll notice the URL does not say, for example, jessicahische.is/designing/nameofproject. (Where “nameofproject” is simply, duh, the name of the project.) Jessica, whose site has a quite badass Teen Girl Mode, gives every project a unique description in its URL. Why does this matter to this post? Because her book covers for the Barnes & Noble Classics project page URL is “thebestprojectever.” I envy Jessica having a single job in her portfolio stand out head and shoulders above the rest, enough to bestow the “bestprojectever” URL upon it. |
