Copenhagen's Frost Music Festival Has One Hot Identity

Curator: Sue Murphy
date: September 12, 2014
Categories: Brand & Identity Design, Design in Music, Motion Graphics, Poster Design
Tags: animation, Copenhagen, identity design, music
Like just about everything else in Copenhagen, the identity design for Frost, a series of music events held every February, is beautiful. To keep things exciting, designers Marcus Fuchs and Mads Botker haven't taken the easy route, but have created a fresh look for the festival each year since 2011.
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Me Likey Nike's Women's Collection Preview Dreamland

Curator: Sue Murphy
date: September 11, 2014
Categories: Environmental Design, Product Design
Tags: Fashion, interior design
Imagine if all retail stores were as unique as this? This technicolor beaut is for the new Nike Women's Collection Fall season preview, unfortunately not a permanent space (though we can console ourselves with these lovely photos).
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A Charming Animated Video to Teach Design's Impact to Kids

Curator: Sue Murphy
date: September 10, 2014
Categories: Art, Design in Film, Information Design
Tags: animation, educational, social design

Shape from Johnny Kelly on Vimeo.

"If, for one day, you had the power to make your world better, what would you change?"

I wish I'd been asked that as a kid. Pivot Dublin commissioned Scott Burnett and Johnny Kelly to create a film to promote the value of design to children in schools in Ireland.
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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Aaron Koblin Doing It Yet Again with "Unnumbered Sparks"

Curator: Sue Murphy
date: September 8, 2014
Categories: Art, Environmental Design, Experience Design
Tags: art, digital, installation, interactive, sculpture
If life was like The Matrix I'd ask for the Aaron Koblin card to be loaded into my brain. I'm always excited to see what project he's been working on. I have a hard time explaining to my family what I do, I can't even imagine how he does it. 
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