A Better Wedding Band For Active Husbands: McWhinney Designs

Curator: Femme Den
date: May 23, 2014
Categories: Experience Design
Tags: active, Design, husbands, jewelry, lifestyle, men, wedding, wedding rings
McWhinney Designs

Tech designer Jeff McWhinney wondered why women tend to wear their wedding bands more than men–and then set out to innovate in an area that hadn’t seen change in decades. He noticed that traditional men’s rings not only look boring, but are often impractical for bicycling, golfing, climbing, running or anything active. They’re simply too large, difficult to remove when playing sports and operating machinery, and lack the level of style we’ve come to expect in women’s jewelry. However, as McWhinney told Fast Company: “Guys don't want a blingy diamond on their ring. It's just not our thing. What we do want is something that is functional, well-made, and kinda trick so we can show it off to our buddies."


His response: a practical twist on the traditional wedding ring that fits the lifestyles of active men. His titanium rings boast a cool clamping design that not only enables wearers to remove the ring during critical moments, but also imparts a style that’s uniquely masculine. The function leads directly to its elegant form.


We really like that McWhinney took the time to pay true attention to what men want–and need–in order to design a piece of jewelry that they can be proud to wear and fits naturally into their lives.


McWhinney Designs

McWhinney Designs

McWhinney Designs

  • Joe

    This is stupid.

  • Diplomajill

    Right, because women don’t do any of these things “…bicycling, golfing, climbing, running or anything active. They’re simply too large, difficult to remove when playing sports and operating machinery…”

    I think your premise is flawed.

  • samiam

    I don’t think the premise is flawed.

    I’m a woman and hardly wear my rings anymore because all the things I do. I think it has to do with finger swelling during those activities, which men are probably more prone to than women (and they didn’t mention above). I don’t wear my rings because it’s usually too late to remove when I realize I’m doing activities. That’s due to my finger swelling, perhaps it’s the same with some men.

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