Tech designer Jeff McWhinney wondered why women tend to wear their wedding bands more than men–and then set out to innovate in an area that hadn’t seen change in decades. He noticed that traditional men’s rings not only look boring, but are often impractical for bicycling, golfing, climbing, running or anything active. They’re simply too large, difficult to remove when playing sports and operating machinery, and lack the level of style we’ve come to expect in women’s jewelry. However, as McWhinney told Fast Company: “Guys don't want a blingy diamond on their ring. It's just not our thing. What we do want is something that is functional, well-made, and kinda trick so we can show it off to our buddies."
His response: a practical twist on the traditional wedding ring that fits the lifestyles of active men. His titanium rings boast a cool clamping design that not only enables wearers to remove the ring during critical moments, but also imparts a style that’s uniquely masculine. The function leads directly to its elegant form.
We really like that McWhinney took the time to pay true attention to what men want–and need–in order to design a piece of jewelry that they can be proud to wear and fits naturally into their lives.