"Air France, France is in the air" by BETC

Curator: Rev. Fredrik Öst IV
date: March 16, 2015
Categories: Advertising, Brand & Identity Design
Tags:
http://thefoxisblack.com

BETC is not known for being an independent agency, nor for being brave and doing bold campaigns. However their new campaign for Air France has been bold and colorful, exactly the way we like it. They take a pretty stiff and corporate brand and turn it into something bold and beautiful. It's bravery we see here and it's something we always embrace.

http://thefoxisblack.com

http://thefoxisblack.com

http://thefoxisblack.com

http://thefoxisblack.com

http://thefoxisblack.com

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