Anchor: Laura Berglund

Curator: Ethan Bodnar
date: September 1, 2011
Categories: Brand & Identity Systems Design
Tags:
Anchor iPhone app

Anchor is a campaign and iPhone app, designed by Laura Berglund, that addresses the problem of crime on college campuses. It helps educate people, provides tools to report a crime and supports community awareness.

The iPhone application succeeds by reaching out to students through an object that they always have on them—their mobile devices.


Anchor iPhone app

Anchor booklet

Anchor booklet

Anchor booklet

Anchor website

Part of the broader campaign, the Anchor booklet is wallet sized and is thus designed to be carried around easily. In addition, the layout is approachable and makes all the different types of statistics and information about crime easy to understand.
  • http://twitter.com/sassyjackiei Jacqueline Ince

    This is a great app for college students. I know as a girl I occasionally felt ill at ease walking alone at night, it would have been nice to know where to avoid when I was new and to feel like I could contact help quickly if necessary. It would be great if this app included a map to the closest emergency checkpoint (use phone’s gps) that most campuses have now. 

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