The new identity for betaworks, designed by the Brooklyn-based studio Franklyn, is frustrating—in a good way.
For graphic designers who are concerned with professional practical matters such as legibility at tiny sizes on t-shirts and websites, the logo is blasphemous and difficult to implement. (So thin!) For normal people who care about meaning and comprehension, the symbol is elusive and even puzzling. (What is it?)
Say what you will, but the logo makes us think twice...that's why it's so good. Read more in this Fast Company article.