Burning My Time: Rafaël Rozendaal

Curator: Eike König
date: December 19, 2011
Categories: Motion Graphics
Tags: art
© Rafaël Rozendaal
Burning my time, 2011

When I first encountered the work of Rafaël Rozendaal—a Dutch-Brazilian artist born in 1980, living and working everywhere—I was surprised by its simplicity. He seemed to be transporting the humor, naivety and fantasy of a child via a modern medium. However, when I met him in person, I got to explore in-depth his amazing condensed view on the world that surrounds us.

Each part of his artwork is perfectly chosen to communicate the idea—the visual translation, the programming, the color, the interactivity, the naming of the website where his work is located and finally the sound. His work is so good that it touches me emotionally, and I instantly start smiling when I think about it. Someone who is able to build up such a strong relationship between his work and the viewer is a master of his craft.

You should browse through all of his work, but I have chosen this one because I like it a lot—even though it gets on my nerves like reality sometimes.

So what can we, graphic designers, learn from him? Focus on only one idea and make it work perfectly.
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