This year has seen the decline and end in movements and micro-movements in the world of graphic design, digital design and, I guess, to some extent, also in the first world in general. The promises of the modern (digital/visual) craftsmanship movement that sprung out of the hazy DIY fog that was 2011 ended up in nothing but Hipster Branding, fixed gear bikes and eccentric mustache Tumblr feeds in 2012. The aesthetic became a parody of itself in all its perfection and left thousands of creatives thinking… what happens AFTER this? What is the next step?
Amidst all of this a group of individuals—many, in fact—created some exceptionally beautiful work (looking past aesthetic labels). I picked Savvy Studio out of Mexico because I ended up spending so much time on their website over the last few weeks. I remembered why this “approach” became a rising “style” in the first place. The belief in the beauty of craftsmanship, in the beauty of objects and the belief in producing items which are meaningful to people; items that tell a story.
As designers across the globe wonder what the next big thing will be, I’ll simply enjoy the video clips on the Savvy Studio website, and envy the attention to detail and the love of craftsmanship they put at the core of all their work.