Charlotte Taylor’s Spring / Summer 2012 Lookbook Film: HarrimanSteel

Curator: Stewart Smith
date: November 9, 2011
Categories: Motion Graphics, Promotional Design & Advertising
Tags: Fashion, Motion, Reflection, Repetition

London-based studio HarrimanSteel has crafted a new lookbook film for emerging fashion designer Charlotte Taylor’s Spring / Summer 2012 line that is simple, elegant and gorgeous. Stina Smith, an art director and senior creative at HarrimanSteel, created the one-minute film’s constraints of repetition and reflection, aiming to mirror the qualities of Taylor’s forthcoming collection. 


Claire Pepper’s photography captures the movements of young fashion model Fi Fi improvising with the horizon line; the mirrored forms mimicking Taylor’s signature print patterns. I enjoy the subtle eccentricity that’s captured in the composition. This light touch is hard to script and still harder to execute. 


Rounding out the experience is Jonathan Buckett’s minimal piano score building to a graceful, two note climax at 42 seconds, then warming down to the film’s conclusion. My one disappointment with the film is that these two notes don’t have strong visual counterpoints. There’s ripe potential here for a quick one-two punch—two rapid cuts accentuated by those two strokes on the piano that could peer deeper, reveal more by showing less somehow… (But I’ll leave my ramblings there.)


The film is the first collaboration between Charlotte Taylor and HarrimanSteel, and it will be interesting to see how the two begin to influence one another’s visual language in future pieces. 


A half reveal of young model Fi Fi’s face, mirrored on the horizon

The octopus

A vertically un-synced Fi Fi

Charlotte Taylor’s new website maintains a consistent theme.

Taylor, not long graduated from the prestigious Central Saint Martins College of Art and Design, has already launched a diffusion line with Anthropologie appropriately titled “Charlotte by Charlotte Taylor.” Do keep an eye on both Taylor and HarrimanSteel in the seasons ahead. 

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