Copenhagen's Frost Music Festival Has One Hot Identity

Curator: Sue Murphy
date: September 12, 2014
Categories: Brand & Identity Design, Design in Music, Motion Graphics, Poster Design
Tags: animation, Copenhagen, identity design, music
Marcus Fuchs & Mads Botker

Like just about everything else in Copenhagen, the identity design for Frost, a series of music events held every February, is beautiful. To keep things exciting, designers Marcus Fuchs and Mads Botker haven't taken the easy route, but have created a fresh look for the festival each year since 2011.

Honestly, it's difficult to pick a year I love the most. I find it hard to take my eyes off of 2011, or 2012 or 2013. But for this year, the guys took inspiration from the multitude of spaces the festival uses and created a graphic library that contains all the locations for Frost 2014. These aren't just pretty illustrations–it's a treasure map to the city.

The concept, color palette, the lovely progression from handmade illustration to animation–all give me butterflies. I wait with bated breadth/click for 2015. Marcus and Mads...no pressure.

Marcus Fuchs & Mads Botker

Marcus Fuchs & Mads Botker

Marcus Fuchs & Mads Botker

Marcus Fuchs & Mads Botker

Marcus Fuchs & Mads Botker

Marcus Fuchs & Mads Botker

Marcus Fuchs & Mads Botker



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    Every kind of the music has a separate value due to the first time to prevent as well. This kind of music can be helpful for the main side of the different techniques.

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