The Principals

The Principals produce industrial design and interactive environments. The studio focuses on the influence of new technologies on traditional craftsmanship, uniting facets of architecture, fabrication and industrial design. Their aim is to both define architectural environments as well as build them. In producing projects such as prototyping, original product lines and experimental architectures, The Principals’ ultimate ambition is the design of spaces and objects that expand our understanding of the built realm without abandoning its history.

Related Submissions

Balancing Blocks: Part and Parcel for Fort Standard
Acting Things I: Judith Seng
Excerpt: Dane Reynolds
Rampenlicht: 3ECK Kollektiv and Francisco Saco
Lampshades: Virassamy for Servomuto