Founder + creative director at Ferroconcrete
, Yo creates brand personalities. Under Yo’s creative direction, Ferroconcrete’s first client, Pinkberry, grew from one store to a global brand with over a 170 stores worldwide. Yo’s work also includes film title sequences, and her work in television includes three Emmy nominations.
As an entrepreneur, Yo created früute
, a modern cookie and gifts company, that Brides Magazine
declared a “genius idea” and Wallpaper Magazine
called “One of the Top 20 reasons to be in the USA.” She also co-founded Commodity
, an online fragrance company that has been featured in GQ
, Fast Co.
and W Magazine