Design Envy is one of the many projects on which Yang Kim and Kevin Budelmann collaborate. In 1997, they cofounded Peopledesign (then BBK Studio). As executive creative director and president (respectively), they lead a 25-person team to help clients transform their businesses through a proven method of Brand Experience Design. In 2010, they coauthored Brand Identity Essentials for Rockport Publishing. Along the way, they got married and started a family, perhaps their most rewarding collaboration to date.