Justin Ahrens’ life’s passion is rooted in Rule29’s dedication to “making creative matter.” For more than 10 years, as Rule29’s founder and creative director, Justin has led the firm in its commitment to both great design and helping others think differently about the world around them. While pursuing this mission, Rule29 developed the GIVE initiative, which spawned the ideas that led to working in Africa and writing Life Kerning. Bob Davidson, creative producer at Rule29, is an integral part of the company’s pursuit, helping Rule29’s clients examine their uniqueness through an exploration of wonder and story - offering them creative solutions that not only matter, but encourage all to see different.