As a full-time designer at a magazine, I don’t get the privilege of choosing new typefaces to work with as often as I did while working in a studio environment. When I do, though, I relish the search. While working on a freelance project recently, I stumbled across a real beauty by the name of “Dear Sir/Madam” by Radim Peško. Its foundation is traditional, but the detailing has enough quirk to make it both unique and contemporary. The calligraphic finish of the lowercase r, the seemingly too-small bowl of the lowercase a, and the utterly weird ampersand all signal an eye for detail and a subtle flair for embellishment.
Here’s where the envy comes in: It’s not for sale. According to Peško's site, the typeface was created “specifically for the exhibition ‘Zak Kyes Working with …’ for object labels and wall texts. The typeface is inspired by classical alphabets that were used as guides for signwriters. In the time leading up to the exhibition, the typeface was sent to each contributor for their future use. As such the use of the typeface is free but limited to the group of collaborators in the exhibition. Through its availability to the exhibition’s participants, the typeface will continue to circulate within their various upcoming projects, thus extending the space and the duration of the exhibition.”