Election Protection: Mullen for JetBlue

Curator: Scott Stowell
date: October 17, 2012
Categories: Promotional Design & Advertising
Tags: advertising, Design for People, Election Protection, escape, expat, JetBlue, Obama, politics, Romney, value, Vote

We all know people who talk about leaving the country if their candidate doesn’t win the election. How could they live here if the other side wins? Thanks to a fun new campaign from JetBlue, they can actually do it. All they have to do is vote in the Election Protection poll and pick a destination. If the candidate they voted for loses, they get a chance to win a flight to that destination.

I can get behind any campaign that rewards people for paying attention to what’s happening in the world, especially one that does it in such a clear, playful and valuable way. Plus, it’s bipartisan (I guess voting for a third party would mean an automatic chance for a flight. Sorry.), all about what JetBlue does, and actually helpful—if your disappointed friends decide to go through with it, that is. 



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