Our 2-D interpretations of the web will be questioned after this 3-D web experience.
As described on unit9’s website:
AMV BBDO approached unit9 director Rob Corradi to help bring to life their interactive experience “Escape the Map.” A surreal POV journey into a world inspired by Google Street View, directed for TV by RSA director Carl Erik Rinsch and brought to life by Digital Domain.
Users interact over 4 minutes to help free “Marie” a fictional character trapped in Streetview in order to win a C-Class Coupe. When you leave the experience, Marie calls you up...
The interactions transform the narrative into a new, exciting and seamless experience. A great example of industry maturity, with best of breed companies playing to their strengths to create an amazing result.