Design Envy · Escape the Map: unit9

Escape the Map: unit9

Curator: ReYo

date: December 30, 2011

Categories: Design for Entertaining, Experience Design

Tags:

Via unit9.com

Images from the video

This “second life” style movie created by unit9 for Mercedes shows the power of the internet as a life transformer in an immersive and intense thriller.

The viewer has the possibility to participate in Google Street View like a video game experience. Controlling directions, moving the camera, driving a car or just simply tripping out inside a surrealistic digital reality.

Our 2-D interpretations of the web will be questioned after this 3-D web experience.

As described on unit9’s website:

AMV BBDO approached unit9 director Rob Corradi to help bring to life their interactive experience “Escape the Map.” A surreal POV journey into a world inspired by Google Street View, directed for TV by RSA director Carl Erik Rinsch and brought to life by Digital Domain.

Users interact over 4 minutes to help free “Marie” a fictional character trapped in Streetview in order to win a C-Class Coupe. When you leave the experience, Marie calls you up...

The interactions transform the narrative into a new, exciting and seamless experience. A great example of industry maturity, with best of breed companies playing to their strengths to create an amazing result.

Via unit9.com

Images from the video

Via unit9.com

Images from the video

Via unit9.com

The whole movie

unit9 is a digital creative power house based in London and San Fransisco.

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