“Game Theory Beijing,” by Experimental Jetset

Curator: Warriors Studio
date: April 21, 2015
Categories: Art, Brand & Identity Design, Environmental Design, Experience Design
Tags:
Brett Bloom, of Temporary Services
Game Theory Beijing

Game Theory Beijing” is an exhibition forming part of the second Biennale at the CAFA Museum in Beijing, brought together five diverse exhibitors: YKON, Constant Nieuwenhuys (New Babylon), Temporary Services, The Yes Men and Experimental Jetset (Two or Three Things I Know About Provo). 


The exhibition, curated by Angela Jerardi and designed by Experimental Jetset, acted as an interactive game which encouraged the visitors to interact with their surroundings and the material on display to consider and discuss utopian ideas.

Angled boards, linear way finding, marked zones and a graphic grid system encouraged visitors to navigate, explore and engage with the exhibition, effectively becoming a ‘player’ in the game.


We are consistently inspired by Experimental Jetset, whose carefully considered, intelligent approach produces timeless, attractive and effective work. This project in particular shows the seamless weaving of a simple concept through the exhibition identity, the layout of the space and the user experience.


Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Brett Bloom, of Temporary Services
Game Theory Beijing

Experimental Jetset
Exhibition model. Game Theory Beijing

Experimental Jetset
Invitation Card. Game Theory Beijing


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