Gifpop!: Sha Hwang and Rachel Binx

Curator: Eric Rodenbeck
date: November 5, 2013
Categories: Information Design, Motion Graphics, Packaging Design
Tags: animation, Kickstarter
Sha Hwang and Rachel Binx are taking custom rainbow ponies to a whole new level with GifPop

Gifpop! is a project that lets you make physical objects out of digital media. Specifically, Gifpop! takes animated .gifs—the ubiquitous artifacts of the moving web—and turns them into beautiful lenticular prints that move in space. It’s one of those ideas that’s so simple and beautiful that you smack your forehead and think, “Why didn’t I think of that?” Which is just perfect.

Like so many other projects at the intersection of art, design and technology, Gifpop! launched as a Kickstarter campaign. However, like only a few Kickstarter projects, Gifpop! has blown past its original $5,000 goal. As a result, it has expanded to include Vine and Instagram support, business cards and wedding gifts, and several other formats. What’s beautiful about what Sha and Rachel (both Stamen alumni) are doing is that they’re not just asking for money so they can pay for a thing they’ll ship you; they’re getting money to do product research on projects that they haven’t even started yet. Super smart.

Watch these two. They’re on fire!
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