Go Do Good Installation: Kay Rosen

Curator: Jeshurun Webb
date: May 30, 2013
Categories: Environmental Design, Typography
Tags: Kay Rosen, public art, Typography
Photo: Jeshurun Webb
Six-story-high mural

Rosen’s yellow-and-black color palette shouts boldly at the Chicago loop intersection of State and Washington. This six-story high mural encodes meaning and is a call to action for the community. She takes the viewer through reading, listening, seeing, understanding and back again. Her work doesn’t belong to just one discipline. 


I once had a conversation with a type design professor about Kay Rosen’s typographic installation work. My view is that her work is genius visual wit. He countered with “or it’s a nice solution to a Typography 1 assignment.” I think both are true in the best way.


I always admire those who have the courage to go before the public with a bold message, and in this case, almost a prayer for change. She partnered with United Way of Metro Chicago and the Chicago Loop Alliance to bring awareness to Chicago’s education system. It’s just latex paint and a brick surface, but it’s also a beacon and a reminder. In Rosen’s words “it’s great when art can multitask.”


There are a myriad of ways to read her installation:


Go Do Good


Good Good


God O Good


Go Do Go...



The goal of this campaign was to create 100,000 “acts of good”


I find Rosen’s strength often lies in editing. She studied languages at Tulane and linguistics at Northwestern, although her work feels at home in a fine art, design or even an advertising context. She uses typography to get closer to language, and I am always envious of those who can pursue that at such a large scale and with such resonance.


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