The GoPano Micro, designed by Michael Rondinelli of EyeSee360, is an affordable camera optic that attaches to an iPhone to capture 360-degree videos and photos that can be enjoyed in real time and shared on the GoPano Website and iPhone app. This immersive video capture technology will surely impact the way we understand and communicate physical spaces as part of interactive story telling.
The ice cream cone shaped lens comes with an iPhone 4-compatible case that makes it easy to add and remove the lens. Videos that look like moving versions of M.C. Escher works come easily from this smart phone add-on, making it simple to share an environment without the need for stitching software or video editing.
As it turns out, the quality of the GoPano Micro for the iPhone is not really suitable for commercial purposes, yet it serves to educate everyone about the technology and how easily it creates complete renderings of spaces in video.
With professional optics being upgraded every year and higher performance video capture equipment, it wouldn’t surprise us if entertainment properties start to experiment more with this technology.
There are a few things that we really admire about GoPano. The first is the elegance of the execution. The second is their ability to mass-ify the product by lowering its price, connecting to a creatively aspirational smartphone brand, and creating a space for people to easily share their creations through the GoPano app and website. The third is that it’s so new that it hasn’t yet been completely overused as a gimmick, which can often hinder a product’s potential as a fresh canvas for creative thinkers to embrace. It’s a new canvas for us to invent within, and that’s exciting.