Matchbox and lozenge tin
Walk
into any store in Norway to buy wooden matches or this licorice-based lozenge and this is what you’ll see. The matchboxes come in packs of six, wrapped in cellophane. This is the most recent design, but I remember slight variations from when I first began traveling there in 1979.
These are near perfect shades of yellow, red and black, in a
bold combination not usually seen in 21st century products.
The manufacturer’s name is Nitedal, and a portion of each sale goes to charity. Search for “Nitedals Hjelpstikkers” and click on “images” and you can see its design history. The Fisherman’s Friend box makes excellent use of borders as multiple key design elements.
