Leave it to Moooi to do something so crazy and brilliant. It’s big, it’s black, and it’s a lamp.
It was May 2011 when we first saw it. We were attending the HD Expo show in Las Vegas for a client. Walking through that huge exhibition hall, pop-up booth after pop-up booth started to run together. There were some cool things and some very uncool things, but then one thing caught our eye and stayed on our minds long after the show was over: a giant horse lamp.
Yes. A horse lamp. We fell in love with it right away and had to convince ourselves that we didn’t absolutely need one.
What you first have to know about this horse lamp is that it is life-size. At nearly 8 feet tall, it stood out—even across the busy exhibition hall. But unlike an actual horse, the Moooi horse lamp comes with a lamp shade on its head. It was the best thing we’ve seen in a long time.
Our 3D studio professor would always frown upon us for designing an object that served two purposes. For example, someone designed a clock that was also a table. That was a big no-no. A truly pure design would only serve one master. This idea is still true today. (Think about that killer app you love that does only one thing, but does it really, really well.) However, the Moooi horse lamp does a variety of things that at first seem completely extraneous to its basic function.
As a lamp, it is a very useful object. Everybody needs lamps. But as a piece of art, it’s cheeky, memorable, naughty, and totally unexpected. In the end, all this other stuff actually does serve a singular purpose: It makes you want it. And that’s just brilliant design.