How Artists Maurizio Cattelan and Pierpaolo Ferrari Interpret Radical Design for Toilet Paper Magazine

Curator: Leta Sobierajski
date: July 7, 2014
Categories: Advertising, Book & Magazine Design
Tags: furniture, industrial design, models, Photography, radical design, styling
© Deste Foundation and Toilet Paper
1970 ‘Quaderna 2600′ By Superstudio

Toilet Paper is an artists’ magazine created by Maurizio Cattelan and Pierpaolo Ferrari, exuding a surreal and ironic vernacular that both startles and seduces the reader at the turn of every page. There aren’t any texts or excerpts—only imagery and a long list of contributors, assistants, stylists and producers.

In addition to recent campaigns for French fashion brand Kenzo, Cattelan and Ferrari have also collaborated with the Deste Foundation in Athens on a project that offers an unorthodox, kaleidoscopic tour through the Dakis Joannou collection of Italian Radical Design furniture. 

Led by avant-garde design firms such as Archizoom, Superstudio, Global Tools and 9999, Radical Design was firmly opposed to the ethics, and indeed the very notion of "good design" or taste. For Toilet Paper, Cattelan and Ferrari make bold, mischievous interpretations of Joannou's collection that result in delightful, high-contrast photographs that merge the seductive lines of Radical Design furniture and objects with the curves of the modern day nymphs.

I'm amazed by the way they handle space with the human figure. They have an innate sense of how to create a (for lack of a better term) WTF!? moment: images with a colorful kinkiness that you can't look away from. Publishing this as a board book also adds a nice touch, giving the sophisticated content a tactile and youthful touch.

© Deste Foundation and Toilet Paper

© Deste Foundation and Toilet Paper
1970 ‘Libro Chair’ from Gianni Pareschi and Umberto Orsoni

© Deste Foundation and Toilet Paper

© Deste Foundation and Toilet Paper
1969 'Boomerang' by Maurice Calka

1967 'Pastil' by Eero Aarnio, 1972 'Cactus' by Franco Mello and Guido Drocco, 1969 'Girolle' by Jean-Pierre Laporte, 1967 'Alvar' by Giuseppe Raimondi, Garden 1968 'Egg' by Peter Ghyczy, and 1969 'Jumbo' by Alberto Rosselli

The graphic cover of '1968'

See more of Cattelan and Ferrari's eclectic Toilet Paper imagery, or purchase 1968 Italian Radical Design here.
blog comments powered by Disqus