The Imperial War Museums (IWM) is a family of five museums throughout
the United Kingdom that seeks to encourage the study of conflict from
World War I to the present day with a focus on British and Commonwealth
involvement. (Hence the name Imperial!)
London-based design agency Hat-Trick worked with brand strategists Jane Wentworth Associates to create an identity which unifies the different museum sites through a system of colors, photography and video, as well as using tangram shapes to illustrate tension and the power of conflict to shape and affect people’s lives. “It’s this idea that the force of war can destroy something and at the same time create which informed the new logo design,” explains Hat-Trick’s Gareth Howat.
