Homepage of Jonah Lehrer’s website
does things the hard way. He came to show us his book about a year ago, and, coming as it did amongst a small
run of nice but otherwise unremarkable portfolios, it was beyond a breath of
fresh air. His work looked and felt like a cross between ’70s No Wave post-punk
prints and Pelican book covers (and that’s just the flat stuff), and it all
hung together across a breadth of clients you might not always expect to be
drawn to such styles.
so much of it was done by hand, even if—truth be told—it didn’t need to be.
Graphics that I might’ve done studious research figuring out how to do in
Photoshop were created by Phillip with meticulous craftsmanship, on paper,
with calloused and glue-stained fingers. On top of that, he was using fonts
that most of us had subconsciously cast into the recycling bin years ago, along with
Warnock and Frutiger. And they worked. It flew in the face of nearly everything
I was doing at the time, and I loved every bit of it.
One of Phillip’s most recent projects is the website for author Jonah Lehrer, launched
to coincide with the release of Lehrer’s newest book, Imagine: How Creativity Works. It fits seamlessly
alongside the most hand-crafted of Phillip’s projects, despite being wholly digital
Ideas link on Jonah Lehrer’s website
The look of the thing is about taking the “categories” function native to WordPress and making it the main
event, the effect being a more visually pleasing categorization of the author’s
works into themes, as opposed to rigid categories. Each box and box type links
to the others to make this picture of a set of ideas—some fleeting like
tweets, others bold stripes like books on their ends—to form an unexpected
and completely satisfying whole.