Lernert & Sander for COS

Curator: Lotta Nieminen
date: November 28, 2014
Categories: Advertising, Motion Graphics
Tags: Fashion, Photography
http://vimeo.com/cosstores

It’s Friday! Now, if this doesn’t put you in a good mood for the weekend, you’re just a grump. Amsterdam-based artists Lernert & Sander create “high-concept art films and installations, with simple but stunning art direction, all driven by their subtly dry, cheeky sense of humor,” and this video for fashion line COS is no exception.


The video follows two main characters who go through an adorable lot of trouble creating sound effects for a black and white COS ad. It puts a smile on your face, but more than anythingl it's visually enticing. In all its delicate details, this ad is simple and effective, which is what makes it shine. 


My favorite part? The oven mitts.


http://lernertandsander.com

http://lernertandsander.com

http://lernertandsander.com

http://lernertandsander.com

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