Louise Fili is “Made for New York”

Curator: Jesse Ragan
date: April 22, 2015
Categories: Advertising, Photography, Typography
Tags:
Kelly Thorn
detail from one of the ads

The flawless execution of Langone Medical Center’s “Made for New York” campaign left me drooling on the subway platform the day the ads showed up in my station. 

Here’s the thing. This kind of pastiche is incredibly overplayed—especially in New York City—but the team at Louise Fili Ltd. puts so much love and sweat into their historical-lettering reenactments that I'm perfectly content to see them again and again.

And who among us wouldn’t covet the opportunity to hire a sign painter to apply our own custom lettering onto glass in gold leaf?

Louise Fili Ltd.

Louise Fili Ltd.

Louise Fili Ltd.

Design: Louise Fili Ltd.
Senior AD: Garrett Lubertine
Lettering: Kelly Thorn, Spencer Charles
Sign-making: Bob Gamache
Photography: Chip Forelli
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