I first came to admire Martina Flor’s work when I discovered Lettering vs Calligraphy, a project she worked on with calligrapher Giusseupe Salerno. It continues to be a highly valuable resource that explains two distinct ways of crafting letterforms to new designers. Her latest side project, Letter Collections, features equally delightful letterforms, this time printed on postcards that she's sending to people around the world.
Stemming from a desire to work less on commercial jobs (and motivated by this article about cultivating side projects), Flor has set out to design 100 postcards to send to admired creatives, family and strangers alike. Each card is unique and the language varies according to the recipient. She also documents the process from her preliminary sketches to the final design trip to the post office von her Instagram.
If you’re not lucky enough to receive one of these beautiful creations via snail mail, you can still forward a digital version to your friends at the Letter Collections website. I just sent the “You Are Beautiful” card to my Mum and the “Ouch!” card to my ex-boyfriend.