New Business: Yale Graphic Design MFA Thesis Show 2014

Curator: Manuel Miranda
date: June 13, 2014
Categories: Environmental Design
Tags: Graduation Shows, graphic design, Vinyl, Yale, Yale MFA
Photo courtesy João Doria
New Business, installation view

New Business is Yale School of Art’s 2014 Graphic Design MFA Thesis show, which was on view April 29–May 8 in New Haven, CT. Aside from each student’s printed thesis book, a takeaway catalogue and minimal seating, the entire show was rendered with adhesive vinyl. 

The practice of graphic design today involves a constant transposition of content from one medium to another. As users, we absorb a collage of visual information as we move through analog, electronic, and environmental experiences. As designers, we create continuity, narrative, and frameworks that help users navigate the everyday fragmentation of media and communication within institutional, cultural, and corporate contexts. 

It’s fitting that as a graduate thesis show in graphic design, New Business both reflected that contemporary fragmentation and demonstrated the primacy of the vector (underscored by the relentless use of vinyl at architectural scale) as a device that is resilient and malleable enough to both survive that blunt transposition and carry the imagination of the designer who is behind the lines. As a student show, we can assume that these same subjective lines will extend beyond the gallery and school to eventually form the letters, shapes, icons, patterns, and spaces that make our world. 


Photo courtesy João Doria
New Business, installation view

Photo courtesy João Doria
New Business, installation view

Photo courtesy João Doria
New Business, installation view

Photo courtesy João Doria
New Business, installation view

Photo courtesy João Doria
New Business, installation view

Photo courtesy João Doria
New Business Opening Night

Photo courtesy João Doria
New Business Catalogue

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