New Warby Parker Store in Venice, CA is a Sight for Sore Eyes

Curator: TRÜF
date: October 8, 2014
Categories: Architecture, Brand & Identity Design, Environmental Design
Tags: art, Mural, retail
Mural by Geoff McFetridge
Warby Parker Flagship Store

I'm loving the graphic façade on the new Warby Parker store on Abbot Kinney in Venice, CA. The store is close to the TRÜF studio and it’s even more stunning in person. In a town full of murals and street art, this one feels different. 

The store’s façade was designed by L.A. artist Geoff McFetridge. It uses the brand color #warbyblue (it's a bit of a meme), but the highlight is its simplicity and quirky, laid-back attitude, which works so well with their overall brand essence. 

The piece, titled “(Looking Up) We Only See the Bottom of the Sun,” really stands out and makes you want to come in and try some frames on for a unique retail experience. And I haven't even mentioned the mid-century modern store design.

It's definitely a fresh and truly envious design on a street already filled with hip and cool stores and art. (It also kind of reminds me of a blue meanie from the Yellow Submarine.)

Instagram @warbyparker
"(Looking Up) We Only See the Bottom of the Sun"

—Monika Kehrer
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