Oregon Ducks 2011 BCS Championship Uniform: Nike

Curator: OCD
date: August 25, 2011
Categories: Brand & Identity Design
Tags: BCS Championship, Football, Nike, OCD, Uniforms, University of Oregon

University of Oregon has an NCAA Division 1, Pacific-12 Conference football team. Their mascot is the Duck. Perhaps it’s the lame (duck) mascot that emboldened the athletic department to become one of the best and least traditional design clients in D1 football. Or maybe it’s the nearby Nike headquarters.


Nike outfitted Oregon for the 2011 BCS championship game. They created high-performance gear with high-performance graphic cues. The graphic system did a lot of heavy-lifting. It improved player performance. It made the University cooler. And it made clear Nike’s innovations in college football gear.

  

This isn’t the first time that Oregon has led the charge in uniform design, it isn’t even the flashiest uniform that they fielded during the 2011 season, but it's the biggest game, so it's the biggest deal. True, Oregon didn’t win, but they did flip the bird at opposing players with every catch.


We “envy” this project because it’s a big, aggressive graphic system that was strategically engineered and flawlessly executed to make the former “Webfoot State” cool—and to pimp some gear.







  • http://twitter.com/digitalmiss Kristy T.

    I loved this when it first came out! The detail in uniform design like this made a world of difference. Something that I dont’ think gets much consideration otherwise. 

  • Anonymous

    Nike Designers: Your attention to detail is impeccable.

  • RockBrand

    This look is as slick as a politician. This look is impersonal & tech oriented. It denies the human touch. Maybe they should change their name from the Oregon Ducks to the Oregon Carbonites. Good luck to them this season! 

  • http://twitter.com/sassyjackiei Jacqueline Ince

    I’ve loved seeing the NFL and college teams embrace the use of patterns and textures instead of played out gradients. This uniform set is just so sleek and eye-catching. I’m green, for sure. 

  • AG

    Can anyone explain clearly just how the graphics improved player performance.  This is an incredible statement and there is no substantive support in the article for such a claim.  To make such a claim would mean that there has been testing which provided empirical data to support such a claim, why not discuss this or is the intent just to talk about Nike and how cool the uniforms are how cool Nike is as a brand developer.  

  • Jason

    As far as the improvement in player performance, well Oregon made it to the National Championship for the first time which is about as much as you can hope for. Uniforms have a lot to do with recruiting players too. Athletes want to look good and win. I think the helmet is the best part of this uniform. Please lose the electric yellow jersey.

  • http://www.unistampuniformes.com.br uniformes

    Good text. A think that this article is very important for must people.

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