Print is dying. Print is dead. The publishing
business is toast. I can’t believe you don’t have a Kindle/iPad. Isn’t that bag
too heavy with a hardcover book in it?
Common refrains these
days, especially here in the tech innovation center of the world: the Bay Area. And,
wonderfully, the cool cats at McSweeney’s just keep on ignoring these
doomsayers, continuing to produce printed matter that rarely disappoints those
of us who still relish a reading experience that doesn’t require a charger. That
McSweeney’s does this is probably not news to most of you. I was surprised,
then, that their packaging design (with help from Jessica Hische) for Dave Eggers’ latest novel, A Hologram for the King, wasn’t fawned over more in the press,
design or otherwise.